“All of my marketing money will always be spent on Kudzu!”
Jackie Patterson Attorney Jackie Patterson of The Patterson Firm offers criminal defense representation for those charged with traffic offenses, DUIs, felonies or misdemeanors.  He started advertising on Kudzu about a year ago.  Although he thought the price was high at the time, he discovered that Kudzu delivers a 9-to-1 return on investment.  His verdict?  Kudzu is guilty of bringing him new business every single day!

“I get 30 calls a day from Kudzu, and about five of these result in new clients,” Patterson explained.  “I will never, ever get rid of my Kudzu advertising.”

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Tools you can use

Calculating Your ROI:

Use this handy ROI Calculator to figure out the return on your Kudzu investment per job or service that you perform for your customers.  You’re sure to be pleased with the results!

Six Reputation Management Stats to Make You Shudder:
If you’re not yet convinced why you need to worry about your online reputation, here are some stats that will help wake you up.

Sparked by a new Pollara study, I decided to dig into the many startling stats we share in Radically Transparent: Monitoring and Managing Reputations Online.

Here’s a selection of reputation management stats for you to dwell on.

•    ~80% of adults are “very” or “somewhat” more likely to consider buying products recommended by real-world friends and family. (source: Pollara) Read more…

101 Marketing Ideas
with Pattie Baker

Everyday Marketing
with Susan Gunelius
Pattie Baker

Pattie’s bio
“Most people are experts in something, but most likely not in what you are offering, nor do they want to be.  Watch the jargon.  Find out ways to make purchase, delivery and installation as easy as possible.  Limit the hoops through which they have to jump, because the thought of each hoop gives them an additional opportunity to wonder whether or not they are making the right decision, and to back out.”
Read more…
 Sussan Gunelius

Susan’s bio
“Bottom-line, learning about your consumers (current and prospective) is essential to building your customer demographic and behavioral profiles since there is no better way to create products, services, and marketing messages that resonate with that audience.”
Read more…