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ProBest Pest Management
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Holtzman Home Improvement
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Thursday, July 16, 2009
By Pattie Baker
I bought a teenager a gift certificate for a spa service recently, and I called yesterday to book the appointment. First of all, I was stuck in the dreaded voice-activated system for awhile, at a spa that promotes itself as offering the highest level of quality personal service. Um, hello? Can you say, “There’s a disconnect here?” I was ready to disconnect! More »
It’s an old adage that people do business with people they know – but it’s true! By using your review reply tool and replying to all your reviews in a friendly, personal manner, you allow potential clients a chance to familiarize themselves with you and your business – so when that all important decision time comes around and a potential client calls, they are doing business with someone who is no longer a stranger. More »
Providing ongoing training to your employees can be a real morale booster in uncertain times, proving you have the best interest of your employees at heart when they may be worried about their job security. And there is a real benefit to you when your work force becomes more skilled and able to make better decisions. This is a real win/win situation. And there are many free online resources available, meaning your only cost is your time. Now that’s a win/win/win!
Consider using some of the following resources for a weekly lunch and learn program and get the whole office involved. You may want to create a more formal self-directed schedule of on-line classes for specific roles in your company offering a certificate and recognition for the employees who complete the program. Or, you may just want to post these resources in a generally available area for everyone to use.
And don’t forget yourself – take time to explore these online offerings to expand your knowledge and learn new ways of growing your business. More »
My last post covered changes from the 2008 Economic Stimulus Bill. However, as we all know, an even bigger economic recovery bill just got passed in February. But what exactly does this mean for small business? The benefits are not as clear cut as the 2008 Economic Stimulus Bill – a whopping big tax deduction – but they may be more far reaching. To help you make sense of all the information flying around in the media, I am sending you straight to the source.
The American Recovery & Reinvestment Act of 2009, as it’s officially known, can be found at http://www.recovery.gov/. Here you can find information on the many different stimulus programs being funded across the country. Check out the Agency Progress & Resources link on the right hand side for more information. You can also sort this information by state. More »
Tax time is upon us. In just a few short weeks, all those tax forms must be postmarked and mailed in to the IRS. I’m sure most of you have already filled out your paperwork, but some of you are sure to be like me, waiting till the last minute to face the inevitable.
This past year has seen some substantial changes to the tax code for small business. While all the recent talk has been focused on the Recovery & Reinvestment Act of 2009 and how that will affect the economy, Congress passed some enticing incentives for small business in the 2008 Economic Stimulus Bill. (Remember that one?) Be sure to take a few minutes to review your tax returns to make sure you did not miss taking advantage of this new, large incentive for 2008 returns.
Below, I have compiled a list of links to both the IRS and the SBA websites that explain the deductions more fully. (Of course, contact your financial advisor for advice in your unique situation.) More »
Great news! Kudzu and Facebook are now linked. This means consumers can easily register on Kudzu using the login they have already created for Facebook – no need to create a separate registration for Kudzu. And reviews can be linked too. So now your customers can share their Kudzu reviews with all their Facebook friends. With 175 million people on Facebook, that’s really putting social media to work and gaining some additional exposure. More »
To keep with the theme of social media from my last post, why not take a few tips from the latest craze sweeping FaceBook, “25 Random Things About Me”. It’s an exercise where you share 25 seemingly random statements about yourself with your Facebook friends. Bloggers have used a similar exercise to generate content for their blogs, and college professors use the exercise to break ‘writers block’ and get their students writing.
So why not use the same exercise as a jumping off point to strengthen your marketing description? More »
Harness the power of social media and web 2.0 with new tools from Kudzu. The new ‘Review Widget’ allows you to share your Kudzu reviews, linking the power of word-of-mouth directly to your website. The widget tool generates html code that you embed directly into your website. It’s easy to set up, just follow three simple steps and the tool creates the html code for you. You can even customize the colors of the review text and widget border to match your website layout.
The ‘Link to your Kudzu profile’ is a graphic link that that you can embed in your website to remind your customers to add reviews to your Kudzu profile. The link connects customers directly to your profile, so it’s another way to drive traffic to your Kudzu profile. More »
One of the great benefits of Kudzu is that we are a do-it-yourself advertising publication – which means you are in control of your profile.
You can log in and edit your profile at any time. No waiting around for our office hours; when you have a few moments, log on and make any changes you want at any time convenient for you – even if it’s late at the night and you’re already in your pajamas. Or take a few moments early in the morning before the rush of the day.
The main take away here is that the content of your profile is in your hands – add, change and update as often as you like, when you like….you are in control.
Simply login with your username and password at the Business login link on the Kudzu.com home page and follow the links in your Business Center to respond to Reviews, update Deals, Phone Numbers or E-mail Addresses, upload Photos and Videos, check Billing, update Credit Card information, and more.
And one more benefit of a being a do-it-yourself advertising publication is we are able to keep profile costs at a fraction of traditional advertising media. And who doesn’t love spending wisely, especially now.
As the year draws to a close, it’s a natural time to reflect on all the changes of the past 12 months and prepare for the new year ahead. Whew, have there been some changes this year! It hasn’t been boring, that’s for sure. More »