Wednesday, November 11, 2009
By: Susan Gunelius
We’ve all seen them — those half-hour commercials where an enthusiastic host and satisfied customers tell you why you have to call now for this amazing product. When infomercials first debuted, many people laughed and thought consumers wouldn’t respond. Guess what? Consumers did respond, and today, infomercials have become a reluctantly accepted part of late night television. Products that seem completely useless such as the Snuggie and Sham-Wow became overnight sensations, and the people behind those products undoubtedly made a lot of money from them.
But should you create an infomercial for your business? Is it worth the time and money?
The answer is — it depends. More »